Linked In meme

Marketing tips – looking good on LinkedIn

MArketing Tips
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Using LinkedIn to your advantage

During discussions about marketing, lot of people ask me: is LinkedIn worth the effort? The short answer is, yes. The long answer is below.

Basically, if you’re really willing to put in a bit of extra time into building your profile, LinkedIn can be amazing.

A lot of local business people tell me they’re on Facebook. They’re on Twitter and Instagram, too. Oh and they have a LinkedIn page – but they don’t really use it.

I find this hard to understand! For those who haven’t got an account, LinkedIn is a professional network of people, companies and organisations – but it’s more than this. 

Handshake

LinkedIn is basically a window onto your career. It’s where people see you in your working environment, where they find out more about you professionally and personally, and where they decide whether or not you’re someone they would like to do business with.

When you meet someone in a business environment, the first thing they are likely to do is check out your LinkedIn profile. Here, you can show them what kind of a person you are and how your business is run. 

To ensure you have a really well-rounded profile, just think about how your business ethos can shine through – on both your personal and business profiles.

Build relationships

Part of building a successful social media following is networking. Networking, on a social network? 

Well it may be blindingly obvious but a lot of people create business pages, then post out their own stuff but forget to interact with other people on social media.

And as we know the old saying goes: “People don’t buy from businesses. People buy from people.” I’m not sure that’s 100% true as I don’t know many people who work in Wigan Tesco – but it’s certainly true for smaller businesses and sole traders. To get your face and business ethos out there, it’s crucial to network as much as possible.

 

https://videos.files.wordpress.com/H5S7E1v9/is-linkedin-worth-the-effort_.mp4

You can do this really easily on LinkedIn – keep your business page fairly formal and professional, putting out your corporate news, but use your personal profile to share it and put some emotion into your reposts. Show people how much your business means to you!

Not only will you learn from other people’s posts and get a greater insight into their business, but you can teach other people as well. Contribute to the learning of others by informing them of changes in your industry, regulations, tips, etc. Learning more about making your social media look and sound great is also something which you should see as a challenge. Keep an eye on our upcoming courses or book a bespoke training session for more help with this.

Appearance is everything (well, not everything but it’s quite important)

Check out graphics apps like Canva (free for basic mode) and try creating the following on the app to really stand out:

– a single graphic post with your logo and offer/product details

– a multiple graphic post where the user slides across the screen to view

– a live video telling people your thoughts, news or asking a question

– a corporate video showing your work, include your branding (Canva pro can do this)

Once you create these graphics and videos you’ll have a template to keep working from time and time again, making changes as you go along to keep your LinkedIn page media fresh. 

Give and take

Try giving your followers something – it’s as simple as that. This could be something tangible, like a free gift offer or a discount, or it could be the gift of passing on knowledge.  

If you have learned something about your business this week, then share it with your followers. They may have had the same or a similar problem. 

This will then lead to them interacting with you by commenting, liking or sharing – building your community. 

Any referrals you make of businesses are also a gift – tag the business into people’s posts, introduce your contacts and help share your knowledge that way. 

If you can recommend a great, reliable service, your contact will thank you for it – as will the business you recommended.  

Now you’ve read all this (what a trooper!) head over to LinkedIn, give Beltin’ a like and get busy with your profile. Tag in @beltin-marketing-wigan when posting and we’ll follow you too!

Get help with LinkedIn